Why We Do It

Our mission is to empower cultural organisations so they can navigate this fast-changing digital age with greater agility, while being firmly rooted in their own artistic values. We do this by guiding organisations to place those values at the heart of their strategy, processes and activities.

At Tò Mò, we share knowledge about new ways of working and empower organisations to make innovative methods their own, leading to more autonomy, greater effectiveness, and a healthier, more enjoyable working environment.

With over thirty years of combined experience in the cultural sector, we understand its complexity from the inside and know what it takes to make organisations truly agile.

Tò Mò founders Linda Thoen (l) and Tanja Zuijderwijk (r) | Photo: Jelmer de Haas

Vision and Mission

We see a fast-changing society, with new (digital) developments constantly around the corner. This new way of living creates constant change, both in audience behaviour and expectations and the possibilities for cultural organisations to set up their working processes, develop entrepreneurial skills and create new methods to reach and engage audiences.

There is a strong desire in the cultural sector to adapt to the changing world and audiences. Currently, this often happens ad hoc and without structure or long-term strategy.

Formulating an answer to the changes in digital development, commissioning, entrepreneurship, and audience engagement began decades ago in other sectors, and new work processes have since been developed that help organizations become flexible (agile) and resilient.

Creative processes in the cultural sector are often already agile, this comes very naturally. We believe the sector as a whole can increase it’s resilience by also consciously adopting new agile ways of working on an organisational and artistic level.

Photos: Caecilia Rasch

We strengthen cultural organisations and funding bodies by teaming up with them to develop agile strategies in digital times, while centering their artisic values. We do so by providing hands-on methodologies that can be applied right away, adapting digital tools to fit specific needs and supporting in navigating necessary changes in working processes. At the same time we consciously transition the skills and mindset of both management and employees.

How Do We Do It?

So, we are on a mission to help the cultural sector adapt to and thrive in a digital age by sharing knowledge and shaping new ways of working, but how?

More About Us

With over thirty years of combined experience in the cultural sector, Tanja Zuijderwijk en Linda Thoen decided to join forces to help organisations transform in digital times.

As an award-winning digital producer and driving force behind the nationwide success of Cultuurloket DigitALL, Tanja knows the complexities of the cultural sector inside out.

Linda has experience working for different kinds of cultural organisations, both large and small. After leading successful digital start- and scale-ups in both the cultural sector and fast-growing software companies, she has focused in recent years on translating innovative working methods for the cultural sector.

Together, Tanja and Linda believe in the power of innovative working methods. Not as a quick fix, but as a practical approach with sustainable impact. That is why in the fall of 2025 they decided to continue their work together in the new company Tò Mò (Vietnamese for “curious”).

Images: left Patrick Perkins via Unsplash, right Jelmer de Haas

Get to Know Us

Want to know more about us? Great, because we want to learn more about you and your organisation and how we can help.